Beatbox Brand and Site Design

This was a student project for continued professional learning on user interaction. Beatbox was a fictional music streaming service providing listeners with the songs and artists that they want to hear based on an algorithm and listener feedback.

To kick off brand development, I started brainstorming with word mapping, isolated key words, developed a mood board and audience personas, and did competitive research that led to me to the types of functionality and interaction the site would need. From there, I selected a color palette and fonts, moved onto a wireframe of all the elements, and then incorporated the visuals into a design for desktop, mobile, and tablet.