In addition to my brand work at Lockton, I redesigned and produced a publication that forecasted and detailed the trends and condition of the property and casualty insurance market. When I began working with the team, this was more of a standard industry white paper type report and they really wanted it to be more visually engaging and less text dense/grey to function as a marketing piece. What really helped me was learning about the industry and reading/engaging with the content to better select imagery, decide what could be visualized as a callout or graphic, and determine how pages could best flow and break to keep sections together.

Due to necessary timeliness of information, this was always produced very quickly with a high level of collaboration between subject matter experts, design, and the marketing team.