World Wildlife Fund Annual Dinner

This project was to generate design ideas for the front of a postcard for the World Wildlife Fund, advertising their annual dinner. The look and feel of the postcard would set the tone for the rest of the event collateral, so it was important to explore different options and layouts. They had a wealth of photography to choose from and they, of course, wanted to prominently display the animals. Their theme that year was the intersection of wildlife and technology, which is why you see a lot of equipment in images and a global GPS like pattern screened on a few elements. For this same reason, I kept from using more organic shapes in the designs.

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GEHA Presentation