Sail Port Townsend
Sail Port Townsend is a small sailing charter company operating in Washington. When I entered the project, they already had a name, were booking clients, and had a website. Together we developed a logo, colors, and identity that would communicate a professional presence.
LOGO DEVELOPMENT
The client wanted a strong logo, that would be visible from the shore, so people could see their brand as it sailed by downtown. A lot of their identity was in the classic style of the Thunderbird sailboat they used. I traced an image of their boat from photos, creating a custom piece of art that perfectly matched their ships.
I began playing with fonts that were modern yet classic, some of my explorations are pictured here The third option worked best, the font’s light to thick weight and curves matched the sailboat shape really well and we rolled with that.
Visual Identity
COLOR
They already had an emerging color story that fit the brand well, so I just made some tweaks and defined their color codes. The photography they were using for marketing on their website reflected the colors you would see in nature when sailing in the Pacific Northwest: steely blues, greys, and greens. Their sailboats were painted a light green that looked at home in the Port Townsend Marina and we built that into the palette.
